from Wiki: Kawaii (かわいい?, [kaw͍aiꜜi], "lovable", "cute", or "adorable") is the quality of cuteness in the context of Japanese culture. It has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms
Hello Kitty is included in this genre of things (stationary, little charms, little stuffed toys, etc). I could describe it, but I will just show you photos...
It all started with a stationary kit that I saw, that someone had put together. (Yes, I did order it on Amazon, as it was only about $4!) In her kit, she had these amazing stickers that I haven't seen anywhere else. There were also unique sticky notes, and pens... all pink and cute. This led to discovering that there is also a whole movement dedicated to pimping out your FILOFAX and PLANNER.
Check out this blogger: Lucy in Wonderland
Also, check out http://happie-scrappie.blogspot.com. She's amazing.
I had a planner from Russel and Hazel, so Sunday was dedicated to making it cute. It is just the beginning, but here it is. If you have any favorite stationary links, please feel free and add in the comments section.